The Library offers personal help to library users in a number of ways–in-person at our reference service point; and by telephone, email, instant messaging, and individual appointment. See Ask a Librarian for descriptions of these options. We are considering renaming the reference service point to something like “Research Assistance” or “Research Help”. What makes better sense to you? If you have an opinion please repond using the comment option.
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Please do not change the name. Reference describes what you do perfectly. You refer people to the information that they are looking for. Reference is a part of library science tradition and that tradition deserves respect.
I like “research assistance”
I do not see a problem with changing the name. I feel “Research Assistance” is well suited and very informative for those looking for help.