Research Guides: Marketing

• Ad*Access - The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.
• Ad Council: Campaigns That Have Made a Difference - This site highlights Ad Council public service advertising campaigns (PSAs) from 1942 to the present. Includes descriptions of campaigns for wars (such as "Loose Lips Sink Ships" and Rosie the Riveter), forest fire prevention (Smokey Bear), child abuse prevention, domestic violence awareness, and more. Provides images of print ads and video clips of TV commercials.
• The Gallup Organization
• Marketing Virtual Library - Annotated guide to marketing resources. Areas covered include advertising, starting and running a business, careers and employment, consumer issues, legal information, electronic commerce, public relations, and selling and sales management. Additionally database, direct, international, and Internet marketing are covered as well as market research.
• National Retail Federation - This site's mission is "to advance the interests of the retail industry through advocacy, communications and education."